Experience and skills required for the job
Minimum experience 6-10 years
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and channels of marketing in a high end environment
Job duties
Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and
other relevant information to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content,
advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help
marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing
department in important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or
service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to
bring to senior executives
Adjusts marketing campaigns and strategies as needed in response to collected data and other
feedback